Marty Halfon - Rodeo Realty - Beverly Hills
Marty Halfon - Rodeo Realty

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Welcome to the Halfon Properties Group

As most people know, buying and selling real estate is no small undertaking. Obtaining financing, searching for properties, making an offer, negotiating a sales price, escrow, and closing are just the beginning!

Owners also need to be astute investors when it comes to upgrading, maintaining and personalizing their properties. After all, the point is for that home or commercial investment to pay-off for many years to come.

Enter Marty Halfon of Halfon Properties Group at Rodeo Realty in Beverly Hills.

A long-time resident of Beverly Hills, he has more than 30 years of experience in the real estate business. He specializes in working with buyers and sellers of residential real estate, commercial real estate and investment properties in the greater Los Angeles area.

Marty knows how to “play the real estate game” in ways that benefit his clients. He’s a skilled negotiator. Years of experience working with a variety of property types have taught him how to spot a good investment from a money pit. And he offers clients access to a full service team of home renovation experts.

Outside of real estate, Marty is very active in the Beverly Hills community. He owned and operated Hollywood Hot Dog Company for many years, ran for Beverly Hills City Council, and is active with a number of local non-profit organizations.

Marty’s overriding real estate philosophy is simple: He represents clients in exactly the same way he would want somebody to represent him. His 30 years of experience and know-how translate into personalized service for clients, attention to detail, and achieving the best possible return on investment.

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The number of homes on the market fell for the first time in 16 months in December, hinting at a potential acceleration in home prices in the months a...[read more]

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NEW YORK — Eleven real estate startups pitched their big ideas to the Real Estate Connect New York City crowd today. Here’s what ...[read more]

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Big data tools can have placebo effect

NEW YORK — Big data tools in real estate may be suffering from "shiny object syndrome,"ť according to Todd Carpenter, managing director o...[read more]

Marty Halfon - Rodeo Properties