Why List Your Property with Marty Halfon?

  • Marty Halfon, a long-time resident of Beverly Hills for 52 years and truly understands the history of the community as well as its growth. As a top-tier real estate expert with exceptional reach. He established Halfon Properties at Rodeo Realty Beverly Hills with a distinctive goal: to guide clients beyond just buying the right home but to also use the team's preeminent expertise making sure it's the right investment. Marty works with both buyers and sellers specializing in residential and commercial real estate as well as investment properties in the greater Los Angeles area.
  • As an authority at the forefront of Luxury Residential and Investment Properties, Marty's knowledge of the intricacies of the real estate "game” benefits his clients at the highest level. He’s a skilled negotiator. Years of experience working with a myriad of properties -- and all types and sizes - he spent substantial time early in his career renovation properties and has bought, sold and renovated homes and apartment buildings from Beverly Hills to Hollywood for 25 years, he offers clients ultimate access to a full service team of home renovation experts. Halfon's connections are boundless.
  • Marty’s overriding real estate philosophy is simple: he represents each client exactly the same way he would want somebody to represent him. His impressive experience and traction not only in luxury real estate but also in investment properties and sales and leasing, allow Halfon and his ace team of two buyers agents, a seller agent, in-house social media/marketing/web design and transaction coordinator, the capacity for each client to have thorough, personalized service with attention to detail. The result: the best possible return on investment from an elite team that always delivers.

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Meet Marty Halfon of Halfon Properties-
Beverly Hills Luxury Real Estate Agent

An authority in the luxury real estate market, Marty has lived in Beverly Hills since 1962 and his real estate career spans over 35 years as a residential and commercial agent in Beverly Hills and surrounding Westside communities.

Marty’s unequaled commercial real estate stems from his experience and training from the Marcus Millichap commercial brokerage. Marty offers unique knowledge and guidance to his commercial clients.

Marty's knowledge of the intricacies of the real estate "game” benefits his clients at the highest level. He has personally bought, sold and renovated over ten personal residences in the Beverly Hills/Westside area and also he has owned and managed apartment investments from Beverly Hills to Hollywood.

A visionary investor and developer, Marty converted a vacant and neglected industrial 100,000 sq. feet building into the successful Lone Star Studios space. Home to well-known productions such as Ripley’s Believe-It-Or-Not, League of Extraordinary Gentlemen, The Matrix, and other notable productions.

Marty Halfon

The Agency
331 Foothill Rd,
Beverly Hills, CA 90210
Direct: 310-344-4465
or: 310-432-7224
Fax: 310.724.7131

Beverly Hills Chambor of Commerce - Halfon Properties Group
Marty Halfon Profile Picture - Halfon Properties Group
Reviews on Zillow
"Marty helped us with the sale of my dad's long time home. The prospective buyer's were interesting, but it's BH so it comes with the territory. Marty ... more "
by mbenjamins8
"I told Marty that I had land in Miami I was contemplating selling. Within two days, he arranged through a Miami contact of his to bring me an offer ... more "
by bmrodier


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